diff --git a/cmd/rollcall/location.go b/cmd/rollcall/location.go
index a48af54..c7daab6 100644
--- a/cmd/rollcall/location.go
+++ b/cmd/rollcall/location.go
@@ -136,6 +136,7 @@ func (a *App) handleLocation(w http.ResponseWriter, r *http.Request) {
 	_ = a.store.AddEvent(r.Context(), m.ID, "location", l.String())
 	m, _ = a.store.Get(r.Context(), m.ID)
 	a.retag(r.Context(), []*Machine{m}) // rules may look at the rack
+	a.kickIPAM()                        // the NetBox device follows (ipam.device_sync)
 	writeJSON(w, 200, obj{"id": m.ID, "location": m.Location})
 }
 
@@ -302,6 +303,7 @@ func (a *App) handleLocationImport(w http.ResponseWriter, r *http.Request) {
 	}
 	if !dry {
 		a.retag(r.Context(), nil)
+		a.kickIPAM()
 	}
 	if matched == nil {
 		matched = []obj{}