diff --git a/CHANGELOG.md b/CHANGELOG.md
index 68a1af0..221c30b 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -64,6 +64,15 @@ APIs change between minors without a deprecation period.
   four, as the room left holds, and its memory figure is for that pool. A
   plan says what the model was trained for (`trained`). Strata stays at
   its 32768; vLLM's form is unchanged.
+- **A model that failed to start was started in the same place again.**
+  Placement given the same inputs chooses the same node and card, so an
+  on-demand model whose replica failed to load was retried there, past each
+  backoff, until it was parked, with another card or node free all along.
+  The control plane now remembers where a model's replicas failed (node and
+  cards, up to eight places) and places the next one elsewhere when anywhere
+  else fits; with nowhere else it is tried there as before. Coming up, a
+  change to its definition or `ctl retry` forgets the places. The log says
+  `placing a model away from where it failed to start`, with both places.
 - **Deleted model files came back after a control plane restart.** An agent
   registers with the files its startup scan found, and sends the list again
   only when it changes; a file deleted after the agent started was listed
diff --git a/internal/control/placement/placement.go b/internal/control/placement/placement.go
index 944a66b..d8f114f 100644
--- a/internal/control/placement/placement.go
+++ b/internal/control/placement/placement.go
@@ -154,6 +154,9 @@ func (r Result) Explain() string {
 // Scheduler places replicas onto an inventory.
 type Scheduler struct {
 	inv *inventory.Store
+	// shun is where a replica of the model being placed failed to start;
+	// set on a copy by Away, never on the scheduler the reconciler shares.
+	shun []Spot
 	// now is the clock power readings are judged fresh by; nil is the wall
 	// clock.
 	now func() time.Time
@@ -162,6 +165,41 @@ type Scheduler struct {
 // New builds a scheduler over an inventory.
 func New(inv *inventory.Store) *Scheduler { return &Scheduler{inv: inv} }
 
+// Spot is where a replica ran: a node, and the cards it held there (none
+// for one on the node's CPU).
+type Spot struct {
+	Node string
+	GPUs []int
+}
+
+// Away is this scheduler placing nowhere in spots: not those cards, nor a
+// CPU replica on those nodes. A copy, so the one shared is not changed.
+//
+// For a model that failed to start somewhere: the same inputs pick the same
+// node and the same card every time, so without it every retry went back to
+// where the last one had failed until the model was parked, with another
+// card or node free all along.
+func (s *Scheduler) Away(spots []Spot) *Scheduler {
+	c := *s
+	c.shun = spots
+	return &c
+}
+
+// shunned is the cards of node n a model failed on, and whether it failed
+// on the node's CPU.
+func (s *Scheduler) shunned(node string) (gpus []int, cpu bool) {
+	for _, sp := range s.shun {
+		if sp.Node != node {
+			continue
+		}
+		if len(sp.GPUs) == 0 {
+			cpu = true
+		}
+		gpus = append(gpus, sp.GPUs...)
+	}
+	return gpus, cpu
+}
+
 // Place picks the first profile, in priority order, that fits.
 //
 // avoid lists nodes already hosting this model, so replicas of one model spread
@@ -686,7 +724,12 @@ func (s *Scheduler) eligibleNodes(p Profile, fabric string, avoid []string, reje
 			}
 		}
 
+		badGPUs, badCPU := s.shunned(n.ID)
 		if p.CPUOnly() {
+			if badCPU {
+				reject("a replica of it failed to start here; trying elsewhere first")
+				continue
+			}
 			// Every ready node can run it; there is no card to be free.
 			c := candidate{node: n}
 			if why := budget.check(n, s.shardWatts(p, c)); why != "" {
@@ -703,8 +746,16 @@ func (s *Scheduler) eligibleNodes(p Profile, fabric string, avoid []string, reje
 			if g.Class() != p.GPUClass || !slices.Contains(freeIdx, g.Index) {
 				continue
 			}
+			if slices.Contains(badGPUs, g.Index) {
+				continue
+			}
 			free = append(free, g)
 		}
+		if len(free) < p.GPUsPerNode && len(badGPUs) > 0 {
+			reject(fmt.Sprintf("has %d free %s GPUs besides the ones a replica of it failed to start on, needs %d",
+				len(free), p.GPUClass, p.GPUsPerNode))
+			continue
+		}
 		if len(free) < p.GPUsPerNode {
 			reject(fmt.Sprintf("has %d free %s GPUs, needs %d", len(free), p.GPUClass, p.GPUsPerNode))
 			continue
diff --git a/internal/control/reconciler/away_test.go b/internal/control/reconciler/away_test.go
new file mode 100644
index 0000000..b3fbe72
--- /dev/null
+++ b/internal/control/reconciler/away_test.go
@@ -0,0 +1,80 @@
+package reconciler
+
+import (
+	"testing"
+
+	"gitea.mynodes.xyz/ilker/llmgw/internal/agent/supervisor"
+	"gitea.mynodes.xyz/ilker/llmgw/internal/control/catalog"
+)
+
+// failAndRetry fails the last replica started, and returns where the next
+// one is started once the backoff is over.
+func failAndRetry(t *testing.T, h *harness) ShardCommand {
+	t.Helper()
+	started := h.disp.startedShards()
+	if len(started) == 0 {
+		t.Fatal("nothing was started")
+	}
+	s := started[len(started)-1]
+	h.r.OnShardStatus(s.ReplicaID, s.ShardID, supervisor.Failed, "the engine exited")
+	h.r.Reconcile(t.Context()) // reaps it
+	h.disp.reset()
+	h.advance(DefaultConfig().MaxBackoff)
+	h.r.Reconcile(t.Context())
+	again := h.disp.startedShards()
+	if len(again) == 0 {
+		t.Fatal("it was not tried again")
+	}
+	return again[0]
+}
+
+func oneCard() catalog.Model {
+	return testModel(1, catalog.Profile{Name: "one", GPUClass: "h100-80g", GPUsPerNode: 1})
+}
+
+func TestAReplicaThatFailedIsTriedOnAnotherNode(t *testing.T) {
+	// The same inputs give the same node every time: an on-demand 3D model
+	// that failed to load was started on that node again, and again, until
+	// it was parked, with another node free all along.
+	h := newHarness(t, oneCard(), gpuNode("1", 1), gpuNode("2", 1))
+	h.r.Reconcile(t.Context())
+	first := h.disp.startedShards()[0].NodeID
+
+	if next := failAndRetry(t, h); next.NodeID == first {
+		t.Errorf("tried on node %s again, where it had just failed", first)
+	}
+}
+
+func TestAReplicaThatFailedIsTriedOnAnotherCardOfTheNode(t *testing.T) {
+	h := newHarness(t, oneCard(), gpuNode("1", 2))
+	h.r.Reconcile(t.Context())
+	first := h.disp.startedShards()[0].Spec.GPUIndices
+
+	next := failAndRetry(t, h)
+	if len(next.Spec.GPUIndices) != 1 || len(first) != 1 || next.Spec.GPUIndices[0] == first[0] {
+		t.Errorf("tried on card %v again, where it had just failed", next.Spec.GPUIndices)
+	}
+}
+
+func TestWithNowhereElseItIsTriedWhereItFailed(t *testing.T) {
+	// A preference, not a rule: a model that has one place is not left
+	// unplaced because it failed there once.
+	h := newHarness(t, oneCard(), gpuNode("1", 1))
+	h.r.Reconcile(t.Context())
+	if next := failAndRetry(t, h); next.NodeID != "1" {
+		t.Errorf("started on %q", next.NodeID)
+	}
+}
+
+func TestComingUpForgetsWhereItFailed(t *testing.T) {
+	h := newHarness(t, oneCard(), gpuNode("1", 1), gpuNode("2", 1))
+	h.r.Reconcile(t.Context())
+	next := failAndRetry(t, h)
+	h.r.OnShardStatus(next.ReplicaID, next.ShardID, supervisor.Ready, "")
+	h.r.mu.Lock()
+	left := len(h.r.failedAt["llama"])
+	h.r.mu.Unlock()
+	if left != 0 {
+		t.Errorf("a model that came up still remembers %d failures' places", left)
+	}
+}
diff --git a/internal/control/reconciler/health.go b/internal/control/reconciler/health.go
index 006b3eb..d2a4761 100644
--- a/internal/control/reconciler/health.go
+++ b/internal/control/reconciler/health.go
@@ -61,6 +61,7 @@ func (r *Reconciler) Retry(model string) bool {
 	delete(r.parked, model)
 	r.attempts[model] = 0
 	delete(r.nextAttempt, model)
+	delete(r.failedAt, model)
 	r.mu.Unlock()
 	r.Notify()
 	return was
diff --git a/internal/control/reconciler/reconciler.go b/internal/control/reconciler/reconciler.go
index 020a6fe..bafc766 100644
--- a/internal/control/reconciler/reconciler.go
+++ b/internal/control/reconciler/reconciler.go
@@ -7,6 +7,8 @@ import (
 	"log/slog"
 	"math/rand/v2"
 	"slices"
+	"strconv"
+	"strings"
 	"sync"
 	"sync/atomic"
 	"time"
@@ -251,6 +253,9 @@ type Reconciler struct {
 	nextAttempt map[string]time.Time
 	// attempts counts consecutive failures per model, for the backoff.
 	attempts map[string]int
+	// failedAt is where a model's replicas failed to start since it last
+	// came up, most recent last: the next one is placed elsewhere if it can.
+	failedAt map[string][]placement.Spot
 	// lastExplain keeps the most recent placement failure per model, so
 	// `ctl explain-placement` can answer without re-running placement.
 	lastExplain map[string]placement.Result
@@ -334,6 +339,7 @@ func New(cfg Config, cat *catalog.Live, inv *inventory.Store, disp Dispatcher, l
 		replicas:        map[string]*Replica{},
 		nextAttempt:     map[string]time.Time{},
 		attempts:        map[string]int{},
+		failedAt:        map[string][]placement.Spot{},
 		reservedPorts:   map[int]struct{}{},
 		wanted:          map[string]time.Time{},
 		coldStart:       map[string]time.Duration{},
@@ -726,6 +732,7 @@ func (r *Reconciler) reapFailed(ctx context.Context) {
 			// replica is about to disappear, and the backoff has to survive it.
 			r.attempts[rep.Model]++
 			r.nextAttempt[rep.Model] = r.now().Add(r.backoff(r.attempts[rep.Model]))
+			r.noteFailedAt(rep)
 			if n := r.attempts[rep.Model]; n >= r.cfg.ParkAfter {
 				if _, already := r.parked[rep.Model]; !already {
 					m, _ := r.cat.Load().Resolve(rep.Model)
@@ -875,6 +882,7 @@ func (r *Reconciler) reconcileModel(ctx context.Context, m catalog.Model) {
 		delete(r.parked, m.Name)
 		r.attempts[m.Name] = 0
 		delete(r.nextAttempt, m.Name)
+		delete(r.failedAt, m.Name)
 		isParked, blockedUntil = false, time.Time{}
 		r.log.Info("model unparked: its definition changed", "model", m.Name)
 	}
@@ -1002,7 +1010,29 @@ func (r *Reconciler) scaleUp(ctx context.Context, m catalog.Model, avoid []strin
 			return notTried
 		}
 	}
-	res := r.sched.Place(profiles, avoid)
+	// Away from where it last failed to start, when there is anywhere else:
+	// the same inputs give the same node and card, and an on-demand model
+	// that failed there was otherwise started there again until it was
+	// parked. Only a preference too: nowhere else, and it is tried there.
+	r.mu.Lock()
+	failed := slices.Clone(r.failedAt[m.Name])
+	r.mu.Unlock()
+	var res placement.Result
+	if len(failed) > 0 {
+		away := r.sched.Away(failed)
+		res = away.Place(profiles, avoid)
+		if res.Placement == nil && len(avoid) > 0 {
+			res = away.Place(profiles, nil)
+		}
+		pspan.SetAttributes(attribute.Bool("llmgw.away_from_failure", res.Placement != nil))
+		if res.Placement != nil {
+			r.log.Info("placing a model away from where it failed to start", "model", m.Name,
+				"failed_on", spotsText(failed), "now_on", spotsText(spotsOf(res.Placement)))
+		}
+	}
+	if res.Placement == nil {
+		res = r.sched.Place(profiles, avoid)
+	}
 	if res.Placement == nil && len(avoid) > 0 {
 		// Spreading across failure domains is a preference, not a rule. If it
 		// is the only thing standing in the way, take the placement anyway:
@@ -1054,6 +1084,51 @@ func (r *Reconciler) scaleUp(ctx context.Context, m catalog.Model, avoid []strin
 	return placed
 }
 
+// maxFailedSpots is how many places a model's failures are remembered at.
+const maxFailedSpots = 8
+
+// noteFailedAt remembers where a failed replica ran. Called under r.mu.
+func (r *Reconciler) noteFailedAt(rep *Replica) {
+	spots := r.failedAt[rep.Model]
+	for _, sh := range rep.Shards {
+		sp := placement.Spot{Node: sh.NodeID, GPUs: slices.Clone(sh.GPUIndices)}
+		spots = slices.DeleteFunc(spots, func(o placement.Spot) bool {
+			return o.Node == sp.Node && slices.Equal(o.GPUs, sp.GPUs)
+		})
+		spots = append(spots, sp)
+	}
+	if len(spots) > maxFailedSpots {
+		spots = spots[len(spots)-maxFailedSpots:]
+	}
+	r.failedAt[rep.Model] = spots
+}
+
+// spotsOf is where a placement puts its shards.
+func spotsOf(pl *placement.Placement) []placement.Spot {
+	var out []placement.Spot
+	for _, n := range pl.Nodes {
+		out = append(out, placement.Spot{Node: n.NodeID, GPUs: n.GPUIndices})
+	}
+	return out
+}
+
+// spotsText is spots as a log reads them: "node01 gpu 0,1; node02 cpu".
+func spotsText(spots []placement.Spot) string {
+	parts := make([]string, 0, len(spots))
+	for _, sp := range spots {
+		if len(sp.GPUs) == 0 {
+			parts = append(parts, sp.Node+" cpu")
+			continue
+		}
+		gs := make([]string, len(sp.GPUs))
+		for i, g := range sp.GPUs {
+			gs[i] = strconv.Itoa(g)
+		}
+		parts = append(parts, sp.Node+" gpu "+strings.Join(gs, ","))
+	}
+	return strings.Join(parts, "; ")
+}
+
 // scaleOutcome is what one scaleUp did.
 type scaleOutcome int
 
@@ -1433,6 +1508,7 @@ func (r *Reconciler) markShard(replicaID, shardID string, st supervisor.State, e
 		// counting from scratch rather than from an old streak.
 		r.attempts[rep.Model] = 0
 		delete(r.nextAttempt, rep.Model)
+		delete(r.failedAt, rep.Model)
 		if !rep.CreatedAt.IsZero() {
 			r.coldStart[rep.Model] = r.now().Sub(rep.CreatedAt)
 		}