diff --git a/internal/router/handlers.go b/internal/router/handlers.go
index 366f1ffa..4e859c37 100644
--- a/internal/router/handlers.go
+++ b/internal/router/handlers.go
@@ -5,6 +5,7 @@ import (
 	"context"
 	"encoding/json"
 	"errors"
+	"fmt"
 	"io"
 	"net/http"
 	"slices"
@@ -107,6 +108,9 @@ func (r *Router) Handler() http.Handler {
 		// authenticated by a session cookie, not by an API key, which is why
 		// they are exempt below.
 		pages := web.NewAccountPages(r.accounts, r.store, r.store, version.Version, r.log)
+		// So the example on the profile page names a model that is actually
+		// running, rather than a placeholder that gets sent as-is.
+		pages.ServedModels(r.exampleModels)
 		pages.Register(mux)
 		r.registerChat(mux, pages)
 
@@ -460,6 +464,51 @@ func injectIncludeUsage(body []byte) ([]byte, bool) {
 	return out, true
 }
 
+// noEndpointFor explains that nothing serves a model, and says what does.
+//
+// "no endpoint serves \"MODEL\"" was all a client got, which is true and
+// useless: it reads the same whether the name was a typo, a placeholder left
+// in from the documentation, or a real outage. Someone copying the curl from
+// the account page sent the literal word MODEL and had nothing to go on.
+//
+// The list is what /v1/models already returns to the same caller, so naming it
+// here discloses nothing new. It is capped because a large catalog would turn
+// an error message into a page.
+func noEndpointFor(model string, served []string) string {
+	if len(served) == 0 {
+		return fmt.Sprintf("no endpoint serves %q, and no model is currently being served", model)
+	}
+	const showAt = 10
+	shown := served
+	suffix := ""
+	if len(shown) > showAt {
+		shown, suffix = shown[:showAt], fmt.Sprintf(" and %d more", len(served)-showAt)
+	}
+	return fmt.Sprintf("no endpoint serves %q; available models are %s%s",
+		model, strings.Join(shown, ", "), suffix)
+}
+
+// exampleModels is servedModels with the ones that answer for real first.
+//
+// The profile page takes the first name for its copy-pasteable example, and
+// handing it a simulated model would send someone's first request to an engine
+// that replies in Greek letters.
+func (r *Router) exampleModels() []string {
+	names := r.servedModels()
+	slices.SortStableFunc(names, func(a, b string) int {
+		as, bs := r.models[a].Simulated(), r.models[b].Simulated()
+		switch {
+		case as == bs:
+			return 0
+		case bs:
+			return -1
+		default:
+			return 1
+		}
+	})
+	return names
+}
+
 // servedModels lists the canonical models at least one endpoint serves.
 func (r *Router) servedModels() []string {
 	seen := map[string]struct{}{}
diff --git a/internal/router/router.go b/internal/router/router.go
index 2a09dbf6..b879ded3 100644
--- a/internal/router/router.go
+++ b/internal/router/router.go
@@ -419,7 +419,7 @@ var errNoCapacity = errors.New("no endpoint available")
 func (r *Router) dispatchOne(ctx context.Context, w http.ResponseWriter, req *parsedRequest, model string, entry catalog.Model) dispatchResult {
 	candidates := r.reg.Snapshots(model)
 	if len(candidates) == 0 {
-		return dispatchResult{err: fmt.Errorf("%w: no endpoint serves %q", errNoCapacity, model)}
+		return dispatchResult{err: fmt.Errorf("%w: %s", errNoCapacity, noEndpointFor(model, r.servedModels()))}
 	}
 
 	profile := r.profileFor(entry, req.ProfileOverride)
diff --git a/internal/router/router_test.go b/internal/router/router_test.go
index c839f687..8627a505 100644
--- a/internal/router/router_test.go
+++ b/internal/router/router_test.go
@@ -363,3 +363,55 @@ func TestSessionHeaderFallsBackToUser(t *testing.T) {
 		t.Errorf("the header should win, got %q", got)
 	}
 }
+
+func TestUnknownModelErrorNamesWhatIsAvailable(t *testing.T) {
+	// Reported by a user who copied the curl from the account page and sent
+	// its placeholder unchanged. "no endpoint serves \"MODEL\"" is true and
+	// useless: it reads the same for a typo, a placeholder and a real outage.
+	e := newFakeEngine(t, "m")
+	rt := newTestRouter(t, baseConfig(config.Endpoint{ID: "a", URL: e.srv.URL, Models: []string{"m"}}))
+
+	rec := post(t, rt.Handler(), map[string]any{"model": "MODEL", "messages": []any{}}, nil)
+	if rec.Code != http.StatusServiceUnavailable {
+		t.Fatalf("status %d, expected 503", rec.Code)
+	}
+	var body struct {
+		Error struct {
+			Message string `json:"message"`
+		} `json:"error"`
+	}
+	if err := json.Unmarshal(rec.Body.Bytes(), &body); err != nil {
+		t.Fatalf("error body is not JSON: %q", rec.Body.String())
+	}
+	if !strings.Contains(body.Error.Message, `"MODEL"`) {
+		t.Errorf("the message does not repeat what was asked for: %q", body.Error.Message)
+	}
+	if !strings.Contains(body.Error.Message, "m") ||
+		!strings.Contains(body.Error.Message, "available") {
+		t.Errorf("the message does not say what is available: %q", body.Error.Message)
+	}
+}
+
+func TestTheErrorDoesNotBecomeAPage(t *testing.T) {
+	// A large catalog must not turn one error into a wall of names.
+	var many []string
+	for i := range 40 {
+		many = append(many, fmt.Sprintf("model-%02d", i))
+	}
+	msg := noEndpointFor("nope", many)
+	if !strings.Contains(msg, "and 30 more") {
+		t.Errorf("the list was not capped: %q", msg)
+	}
+	if strings.Contains(msg, "model-11") {
+		t.Errorf("more than the cap was listed: %q", msg)
+	}
+}
+
+func TestTheErrorIsHonestWhenNothingIsServed(t *testing.T) {
+	// Listing nothing as "available models are " would read as a truncated
+	// message rather than an empty cluster.
+	msg := noEndpointFor("m", nil)
+	if !strings.Contains(msg, "no model is currently being served") {
+		t.Errorf("an empty fleet is not explained: %q", msg)
+	}
+}
diff --git a/internal/web/account.go b/internal/web/account.go
index d9cfff43..5439e33f 100644
--- a/internal/web/account.go
+++ b/internal/web/account.go
@@ -47,6 +47,33 @@ type AccountPages struct {
 	passwords account.PasswordChanger
 	version   string
 	log       *slog.Logger
+	// served, when set, names the models an endpoint is currently serving. The
+	// curl example on this page fills its model field from it: every other
+	// field in that snippet is real, so the one placeholder left in it was
+	// copied verbatim and sent as the literal string MODEL.
+	served func() []string
+}
+
+// ServedModels supplies the names the profile page's example should use.
+//
+// A setter rather than a constructor argument because only the router knows
+// what is being served, and the page is useful without it — with no source the
+// example falls back to a placeholder, which is what it always was.
+func (p *AccountPages) ServedModels(f func() []string) { p.served = f }
+
+// exampleModel picks the model the copy-pasteable example should name.
+//
+// A real model over a simulated one is not expressible here — this package does
+// not know which is which — so it takes the first served name and relies on the
+// router listing real models first.
+func (p *AccountPages) exampleModel() string {
+	if p.served == nil {
+		return "<model-name>"
+	}
+	if names := p.served(); len(names) > 0 {
+		return names[0]
+	}
+	return "<model-name>"
 }
 
 // NewAccountPages builds the handlers.
@@ -189,8 +216,11 @@ type profileData struct {
 
 	CSRF    string
 	BaseURL string
-	Version string
-	Now     string
+	// ExampleModel is a model that is actually being served, so the example on
+	// the page can be copied and run as it stands.
+	ExampleModel string
+	Version      string
+	Now          string
 }
 
 func (p *AccountPages) profile(w http.ResponseWriter, r *http.Request) {
@@ -272,6 +302,7 @@ func (p *AccountPages) render(w http.ResponseWriter, r *http.Request,
 	d.User = user
 	d.MinPassword = account.MinPasswordLen
 	d.BaseURL = baseURL(r)
+	d.ExampleModel = p.exampleModel()
 	d.Version = p.version
 	d.Now = time.Now().UTC().Format(time.RFC3339)
 	// The form token comes from the cookie, never from whatever the request
@@ -474,6 +505,7 @@ func (p *AccountPages) renderWithCSRF(w http.ResponseWriter, r *http.Request,
 	d.User = user
 	d.MinPassword = account.MinPasswordLen
 	d.BaseURL = baseURL(r)
+	d.ExampleModel = p.exampleModel()
 	d.Version = p.version
 	d.Now = time.Now().UTC().Format(time.RFC3339)
 	d.CSRF = csrf
diff --git a/internal/web/account_test.go b/internal/web/account_test.go
new file mode 100644
index 00000000..3cd3201a
--- /dev/null
+++ b/internal/web/account_test.go
@@ -0,0 +1,21 @@
+package web
+
+import "testing"
+
+func TestTheExampleNamesARealModel(t *testing.T) {
+	// Every other field in that curl is filled in — the base URL, the key —
+	// so the one placeholder in it reads like a value. It was copied verbatim
+	// and sent as the literal string MODEL.
+	p := &AccountPages{}
+	if got := p.exampleModel(); got != "<model-name>" {
+		t.Errorf("with no source the example should be an obvious placeholder, got %q", got)
+	}
+	p.ServedModels(func() []string { return nil })
+	if got := p.exampleModel(); got != "<model-name>" {
+		t.Errorf("with nothing served the example should be a placeholder, got %q", got)
+	}
+	p.ServedModels(func() []string { return []string{"qwen", "big-model"} })
+	if got := p.exampleModel(); got != "qwen" {
+		t.Errorf("example model = %q, want the first served name", got)
+	}
+}
diff --git a/internal/web/templates/account.html b/internal/web/templates/account.html
index 4b971186..b095b6b8 100644
--- a/internal/web/templates/account.html
+++ b/internal/web/templates/account.html
@@ -73,7 +73,7 @@ Tell whoever you asked for access that you have signed up.</p>
 <pre>curl {{.BaseURL}}/v1/chat/completions \
   -H "Authorization: Bearer {{.NewKey}}" \
   -H "Content-Type: application/json" \
-  -d '{"model": "MODEL", "messages": [{"role":"user","content":"hello"}]}'</pre>
+  -d '{"model": "{{.ExampleModel}}", "messages": [{"role":"user","content":"hello"}]}'</pre>
 {{end}}
 
 <h2>Create a key</h2>
diff --git a/internal/web/templates/claim.html b/internal/web/templates/claim.html
index 834dfb31..e88fce36 100644
--- a/internal/web/templates/claim.html
+++ b/internal/web/templates/claim.html
@@ -20,7 +20,12 @@
 curl {{.BaseURL}}/v1/chat/completions \
   -H "Authorization: Bearer $LLMGW_API_KEY" \
   -H "Content-Type: application/json" \
-  -d '{"model": "MODEL", "messages": [{"role":"user","content":"hello"}]}'</pre>
+  -d '{"model": "&lt;model-name&gt;", "messages": [{"role":"user","content":"hello"}]}'</pre>
+<p class="note">
+  Replace &lt;model-name&gt; with a name from
+  <code>GET {{.BaseURL}}/v1/models</code>, which needs your key. Sending the
+  placeholder unchanged is answered with the list of models that are available.
+</p>
 <pre>from openai import OpenAI
 client = OpenAI(base_url="{{.BaseURL}}/v1", api_key=os.environ["LLMGW_API_KEY"])</pre>
 <p class="note"><code>GET {{.BaseURL}}/v1/models</code> lists what this key may use.
diff --git a/internal/web/templates/landing.html b/internal/web/templates/landing.html
index 02eba43a..9280c6be 100644
--- a/internal/web/templates/landing.html
+++ b/internal/web/templates/landing.html
@@ -18,7 +18,12 @@ client for; only the base URL changes.</p>
 <pre>curl {{.BaseURL}}/v1/chat/completions \
   -H "Authorization: Bearer $LLMGW_API_KEY" \
   -H "Content-Type: application/json" \
-  -d '{"model": "MODEL", "messages": [{"role":"user","content":"hello"}]}'</pre>
+  -d '{"model": "&lt;model-name&gt;", "messages": [{"role":"user","content":"hello"}]}'</pre>
+<p class="note">
+  Replace &lt;model-name&gt; with a name from
+  <code>GET {{.BaseURL}}/v1/models</code>, which needs your key. Sending the
+  placeholder unchanged is answered with the list of models that are available.
+</p>
 
 <pre>from openai import OpenAI
 client = OpenAI(base_url="{{.BaseURL}}/v1", api_key=os.environ["LLMGW_API_KEY"])</pre>